Apostolics are usually taunted for their belief that women can be naturally beautiful without the use of colors, paints, and jewelry. This is due to Christian culture and New Testament commandments. Today it is a bit assuring to see singers and stars alike embrace the natural beauty that they possess and catch on to this understanding.
I believe rather you feel this is a biblical principle or a personal conviction, there is a great power in realizing your true beauty and becoming free of the addiction of makeup.
When I first came in contact with this idea, I was a bit pushed away as my pastor taught about Inner and outer holiness and learning to appreciate how God made you without giving him help. Getting used to modesty alone was a struggle but I was not used to going out without makeup even in my culture (China). It would take a lot of listening and learning to realize that as a women I need to respect myself better in how i dress, how I act and even how I see myself in the mirror. This means that I had to come to a revelation that I am in fact beautiful without the need of extra help and whoever marries me should love me as who I am instead of who I pretend to be.
This is my two cents for now; I have noticed many pop culture artists join this natural movement either with hair or makeup or both and I feel it is good that even these stars with their endorsements and all the pressure of hollywood can come to an understanding that they can free themselves from covering up their natural beauty.
If singer Alicia Keys has her way, more women, famous or otherwise, will be embracing the no makeup look. Keys is just the latest star to go au naturel.
She recently wrote an essay for the email newsletter Lenny Letter titled "Alicia Keys: Time to Uncover" in which she talked about her desire to be strong and confident beyond the face paint.
"Every time I left the house, I would be worried if I didn't put on makeup: What if someone wanted a picture?? What if they POSTED it???," she wrote.
"These were the insecure, superficial, but honest thoughts I was thinking. And all of it, one way or another, was based too much on what other people thought of me."
But a photographer insisted on snapping some photos of her sans makeup on a shoot for her new single, "In Common," and it emboldened the singer to say she "felt powerful because my initial intentions realized themselves."
'Cause I don't want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing," Keys said.
"The universe was listening to those things I'd promised myself, or maybe I was just finally listening to the universe, but however it goes, that's how this whole #nomakeup thing began."
In Hollywood, where makeup endorsements can mean big money, it's not uncommon to see makeup-less selfies here and there, but few stars have committed to going without it period.
In February, Cindy Crawford posted a makeup-free selfie in honor of her 50th birthday. Other celebs, including Lady Gaga, Salma Hayek and Kylie Jenner, have also shown off their natural faces.